Corporate and brand identities should be linked and consistent. It’s a fairly obvious point. However it can be lost as designers tout the various benefits of striking logos, cool websites and up-to-the-minute packaging. Your every media impression should boost and assist every other. All should work together, and in harmony. We can handle every design task (including photography), consistency and harmony is part of the deal. One corporate identity, many branded products. That’s the rule, but of course there are exceptions, in which a single product is so famous that it becomes the dominant corporate brand. Whether you have one brand or many, one precept is inviolable: brand identity and corporate identity must work together. We develop brands and logos that work as part of a corporate family. Every exposure of a single product boosts both brand and parent. The counterpart is also true: an impressive corporate identity provides the perfect home for established brands and new product launches. Your Corporate Identity and Brand are your most precious asset. We can make them world class.
